Campaign Design
Work Project
Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.
During the Shenzhen Fashion Week, our team faced the challenge of showcasing Coats' debut at a Chinese fashion exhibition. As the designer for the China region, my collaboration was pivotal in ensuring a successful exhibition at the Fashion Week, leading to subsequent invitations to participate in future years.
During the Shenzhen Fashion Week, our team faced the challenge of showcasing Coats' debut at a Chinese fashion exhibition. As the designer for the China region, my collaboration was pivotal in ensuring a successful exhibition at the Fashion Week, leading to subsequent invitations to participate in future years.
Context
Coats Group has been invited to participate in Shenzhen Design Week. At their booth, they are required to showcase sustainable products and promote sustainability concepts. The marketing department is now tasked with designing a campaign for the booth presentation.
Coats Group has been invited to participate in Shenzhen Design Week. At their booth, they are required to showcase sustainable products and promote sustainability concepts. The marketing department is now tasked with designing a campaign for the booth presentation.
Concept
Customer Journey
Campaign Assets
KPI for the campaign
KPI for the campaign
Feedback
"Coats is a pioneer in the textile industry.
I love their EcoVerde products.
They are eco-friendly and stylish."
@fashionlover
"I was impressed by Coats’ booth at the Fashion Source.
They had a lot of innovative and diverse products.
I especially liked their embroidery threads and zips."
@textileexpert
"Coats is a great example of how a traditional company can transform itself with digital technologies and sustainability.
They are leading the way for the future of fashion."
@industryinsider
"Coats is a pioneer in the textile industry.
I love their EcoVerde products.
They are eco-friendly and stylish."
@fashionlover
"I was impressed by Coats’ booth at the Fashion Source.
They had a lot of innovative and diverse products.
I especially liked their embroidery threads and zips."
@textileexpert
"Coats is a great example of how a traditional company can transform itself with digital technologies and sustainability.
They are leading the way for the future of fashion."
@industryinsider
Process
Brainstorm
