

Campaign Design
Work Project

Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.

Project Overview
This design research project explores the practical translation of abstract closed-loop sustainability concepts into tangible, immersive user experiences. Situated within the context of Shenzhen Fashion Week, the study adopts a Co-Design Methodology to bridge multi-stakeholder collaboration (including brand strategists, material engineers, and interaction designers).
Concept

Campaign Assets
Co-design Workshop

Customer Journey





