Marketing Assets
Work Project
Marketing Assets
Work Project
Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.
Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.
My role was crucial in connecting our China team with the UK headquarters' designers. This cross-cultrual collaboration led to well-integrated and localized marketing designs that adhere to our brand guidelines and effectively cater to the local market.
My role was crucial in connecting our China team with the UK headquarters' designers. This cross-cultrual collaboration led to well-integrated and localized marketing designs that adhere to our brand guidelines and effectively cater to the local market.
Assets:
Localised SoMe in Asia
Sustainability content
Assets:
Localised SoMe in Asia
Sustainability content
Brochure:
Design & Localization
Brochure:
Design & Localization
SoMe Assets
Work Project
SoMe Assets
Work Project
XSBB is a famous WeChat media in China. It is mainly about critique of reality and sharing some interesting ideas. It has more than one million subscribers in China.
XSBB is a famous WeChat media in China. It is mainly about critique of reality and sharing some interesting ideas. It has more than one million subscribers in China.
In my role as the team's exclusive designer, I closely collaborated with the startup media, evolving from initial style development to establishing iconic visual symbols. Our designs now reach over a million daily subscribers, contributing to making this one of China's most famous WeChat Official Accounts.
In my role as the team's exclusive designer, I closely collaborated with the startup media, evolving from initial style development to establishing iconic visual symbols. Our designs now reach over a million daily subscribers, contributing to making this one of China's most famous WeChat Official Accounts.
1,000,000+
1,000,000+
My design expertise have significantly contributed to enhancing conversion rates and other similar metrics. Through our concerted efforts, we have successfully grown our subscribers count to over one million.
My design expertise have significantly contributed to enhancing conversion rates and other similar metrics. Through our concerted efforts, we have successfully grown our subscribers count to over one million.
Industry average
QR code conversion rate
QR code conversion rate
with my design
15%
18%
18% Conversion
The QR code I designed for our WeChat OA achieved an impressive conversion rate of 18%, surpassing the industry average of 15%.
The QR code I designed for our WeChat OA achieved an impressive conversion rate of 18%, surpassing the industry average of 15%.
WeChat OA
WeChat Official Accounts (WeChat OA) are a vital part of China's digital landscape, enabling businesses and influencers to engage directly with vast audiences.
WeChat Official Accounts (WeChat OA) are a vital part of China's digital landscape, enabling businesses and influencers to engage directly with vast audiences.
The image on the left shows the localised marketing campaigns that LEGO is doing in China.
The image above shows the localised marketing campaigns that LEGO is doing in China.
WeChat OA design
WeChat OA design
Advertising design in WeChat OA is a graphic element that is often placed within articles to draw attention to specific content or promotions.
Advertising design in WeChat OA is a graphic element that is often placed within articles to draw attention to specific content or promotions.
15%
18%
SoMe Samples
Campaign Design
Work Project
Campaign Design
Work Project
Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.
Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.
During the Shenzhen Fashion Week, our team faced the challenge of showcasing Coats' debut at a Chinese fashion exhibition. As the designer for the China region, my collaboration was pivotal in ensuring a successful exhibition at the Fashion Week, leading to subsequent invitations to participate in future years.
During the Shenzhen Fashion Week, our team faced the challenge of showcasing Coats' debut at a Chinese fashion exhibition. As the designer for the China region, my collaboration was pivotal in ensuring a successful exhibition at the Fashion Week, leading to subsequent invitations to participate in future years.
Context
Coats Group has been invited to participate in Shenzhen Design Week. At their booth, they are required to showcase sustainable products and promote sustainability concepts. The marketing department is now tasked with designing a campaign for the booth presentation.
Coats Group has been invited to participate in Shenzhen Design Week. At their booth, they are required to showcase sustainable products and promote sustainability concepts. The marketing department is now tasked with designing a campaign for the booth presentation.
Outcome
This is our meticulously designed booth for the design week. To optimize visitor engagement and flow, our team has integrated an interactive experience, ensuring a seamless presentation of both our products and underlying concepts.
This is our meticulously designed booth for the design week. To optimize visitor engagement and flow, our team has integrated an interactive experience, ensuring a seamless presentation of both our products and underlying concepts.
Campaign Assets
Concept
Customer
Company
Plastic Bottle
Sample of EcoVder
Customer Journey
KPI for the campaign
KPI for the campaign
Feedback
"Coats is a pioneer in the textile industry.
I love their EcoVerde products.
They are eco-friendly and stylish."
@fashionlover
"I was impressed by Coats’ booth at the Fashion Source.
They had a lot of innovative and diverse products.
I especially liked their embroidery threads and zips."
@textileexpert
"Coats is a great example of how a traditional company can transform itself with digital technologies and sustainability.
They are leading the way for the future of fashion."
@industryinsider
"Coats is a pioneer in the textile industry.
I love their EcoVerde products.
They are eco-friendly and stylish."
@fashionlover
"I was impressed by Coats’ booth at the Fashion Source.
They had a lot of innovative and diverse products.
I especially liked their embroidery threads and zips."
@textileexpert
"Coats is a great example of how a traditional company can transform itself with digital technologies and sustainability.
They are leading the way for the future of fashion."
@industryinsider
Process
Brainstorm
Product Research
- Coats EcoVerde is a range of 100% recycled polyester sewing threads
- The threads are made from post-consumer plastic bottles that are collected, cleaned, shredded, melted, extruded and spun
- The threads have different types and applications depending on the texture and core material
- The threads have the same quality and performance as non-recycled threads, but with a lower environmental impact
- The threads are certified by the Global Recycled Standard (GRS) and the STANDARD 100 by OEKO-TEX®
- Coats EcoVerde is a range of 100% recycled polyester sewing threads
- The threads are made from post-consumer plastic bottles that are collected, cleaned, shredded, melted, extruded and spun
- The threads have different types and applications depending on the texture and core material
- The threads have the same quality and performance as non-recycled threads, but with a lower environmental impact
- The threads are certified by the Global Recycled Standard (GRS) and the STANDARD 100 by OEKO-TEX®
