Campaign Design
Work Project
Campaign Design
Work Project
Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.
Coats Group is a global leader in industrial thread manufacturing with over 250 years of heritage.
Context
Coats Group has been invited to participate in Shenzhen Design Week. At their booth, they are required to showcase sustainable products and promote sustainability concepts. The marketing department is now tasked with designing a campaign for the booth presentation.
Coats Group has been invited to participate in Shenzhen Design Week. At their booth, they are required to showcase sustainable products and promote sustainability concepts. The marketing department is now tasked with designing a campaign for the booth presentation.
Outcome
This is our meticulously designed booth for the design week. To optimize visitor engagement and flow, our team has integrated an interactive experience, ensuring a seamless presentation of both our products and underlying concepts.
This is our meticulously designed booth for the design week. To optimize visitor engagement and flow, our team has integrated an interactive experience, ensuring a seamless presentation of both our products and underlying concepts.
Campaign Assets
Concept
Customer
Company
Plastic Bottle
Sample of EcoVder
Customer Journey
KPI for the campaign
Feedback
"Coats is a pioneer in the textile industry.
I love their EcoVerde products.
They are eco-friendly and stylish."
@fashionlover
"I was impressed by Coats’ booth at the Fashion Source.
They had a lot of innovative and diverse products.
I especially liked their embroidery threads and zips."
@textileexpert
"Coats is a great example of how a traditional company can transform itself with digital technologies and sustainability.
They are leading the way for the future of fashion."
@industryinsider
"Coats is a pioneer in the textile industry.
I love their EcoVerde products.
They are eco-friendly and stylish."
@fashionlover
"I was impressed by Coats’ booth at the Fashion Source.
They had a lot of innovative and diverse products.
I especially liked their embroidery threads and zips."
@textileexpert
"Coats is a great example of how a traditional company can transform itself with digital technologies and sustainability.
They are leading the way for the future of fashion."
@industryinsider
Process
Brainstorm
Product Research
- Coats EcoVerde is a range of 100% recycled polyester sewing threads
- The threads are made from post-consumer plastic bottles that are collected, cleaned, shredded, melted, extruded and spun
- The threads have different types and applications depending on the texture and core material
- The threads have the same quality and performance as non-recycled threads, but with a lower environmental impact
- The threads are certified by the Global Recycled Standard (GRS) and the STANDARD 100 by OEKO-TEX®
- Coats EcoVerde is a range of 100% recycled polyester sewing threads
- The threads are made from post-consumer plastic bottles that are collected, cleaned, shredded, melted, extruded and spun
- The threads have different types and applications depending on the texture and core material
- The threads have the same quality and performance as non-recycled threads, but with a lower environmental impact
- The threads are certified by the Global Recycled Standard (GRS) and the STANDARD 100 by OEKO-TEX®
